Firmalt | http://firmalt.com
“Kuona means “Find” in Swahili, an African language. Highways and streets that connect small African towns served as inspiration for this identity, including elements such as maps, signage, and street signs. The typography used for this project takes from highway letterforms, which are especially designed to be legible from far off distances. The letter “K” was modified to resemble a pointing arrow, and the result is a strong icon that represents the core business idea: finding your way.”
Firmalt is a multidisciplinary design studio that provides unique creative solutions that develop and position brands. We create strong visual concepts that communicate clear ideas, add value, and differentiate from the competition.
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